Driving Success: The Power of Today’s Data for Dealerships

Dealerships have always been data-rich environments. Every interaction with customers, every service performed, and every transaction generates valuable data. However, with the proliferation of digital touchpoints, the sheer volume and variety of data available to dealerships have skyrocketed—and will only continue to expand.

However, the data landscape has not only grown bigger, but also better. Thanks to advancements in data quality and the availability of robust analytics platforms, dealerships now have the power to harness the true potential of their data. This new data landscape allows data-driven retailers to make smarter decisions, gain a 360-degree view of customer information, engage with consumers in real-time, and, ultimately, create exceptional customer experiences that set them apart from the competition.

If your dealership is ready to embrace a data-driven approach, this is how today's data, combined with the right analytics tools and platforms, can help you achieve more.

Today’s data is more actionable.

The data available to retailers is more actionable than ever, creating new opportunities for dealerships to make data-driven decisions. The emergence of advanced analytics platforms allows retailers to tap into predictive modeling, proactively anticipate customer behavior, identify potential sales prospects, and fine-tune inventory management processes.

By leveraging predictive analytics, dealerships can gain valuable insights into customer preferences, buying patterns, and future demands. These insights can be translated into actionable strategies tailored to individual customers, resulting in targeted marketing campaigns, personalized customer experiences, and optimized inventory decisions. This empowers dealerships to adapt quickly to changing market conditions, make informed decisions, stay ahead of the competition, and create better customer experiences.

Today’s data can be used in real-time.

For shoppers, there is nothing worse than taking the time to enter all their information and vehicle needs only to get a somewhat timely generalized response that doesn’t factor in all the information they just provided. The availability of real-time data allows data-driven dealers to avoid such scenarios.

Real-time access to quality data allows dealerships to respond swiftly to customer inquiries, concerns, or feedback. By having an accurate and current view of customer interactions and history, dealerships can provide timely and appropriate responses, ensuring a positive customer experience. Ultimately, it ensures the correct information is communicated to the right customers in the best way.

Today’s data is more centralized.

For dealers, integrating and reconciling data from their CRM systems, website analytics, social media platforms, and other sources is frustrating at best and ineffective at worst. Dealerships can no longer rely on fragmented data sources that provide an incomplete picture of their operations.

Thanks to robust, comprehensive, and holistic data platforms such as customer data platforms (CDPs), retailers can use their time more effectively working across one platform. By integrating data from various sources, dealerships can gain comprehensive insights into customer behaviors, preferences, and buying patterns. This holistic view enables dealerships to better understand their customers' journeys, identify pain points and opportunities for improvement, and tailor their marketing and sales strategies accordingly.

Let’s chat about how we can help.

It’s not new—dealerships have had access to a plethora of data since the shift to digital. However, all this data is useless without the right tools to turn it into insights. At Shift Digital, we work with both OEMs and their dealership network to optimize their digital marketing efforts across platforms and touchpoints to help them become more data-driven. We have the expertise and experience to help retailers navigate the complexities of data analytics, providing the right tools and platforms to make data-driven decisions, gain a holistic view of customer information, and engage with consumers in real-time. Contact Shift Digital today to learn more.