Your customers shop at the speed of mobile. But your website? It's probably stuck in the slow lane. Every second your website lags, another opportunity slips away. While dealers race to perfect their digital marketing, collectively spending millions chasing leads, poor website performance is silently diminishing that ROI. The real cost? More than you than you think.
What to expect
Uncover the hidden metrics draining your digital profits.
In the latest Shift Digital report analyzing thousands of dealer websites, we uncovered significant opportunities for dealers to take a leadership position in their markets through smarter digital engagement. Our analysis shines a light on three key areas where small optimizations of existing processes can dramatically improve return on marketing spend. The data shows dealers who master these critical touchpoints aren’t just improving performance—they’re extracting maximum value from every marketing dollar they invest.
Key website performance trends.
Website speed and stability impact every dollar you spend on digital. What's the true cost of poor performance to your bottom line?
State of the automotive digital landscape.
A gap exists between consumer expectations and dealer website performance. Who will be first to capitalize on this opportunity?
Digital retail strategy insights.
More features don’t always mean better results. Is your website's complexity secretly hindering more conversion opportunities?
Download the Report
Emerging Trends in Digital Automotive Shopping: Q4 2024
The question isn’t IF you should work on improving your website performance—it’s whether you can afford not to.