Our first Digital Automotive Shopping Trends Report revealed how 2023 rewrote auto retail’s rules. Quality crushed quantity; with nearly ¾ of all shopping activity on mobile devices, shoppers preferred text messages 3-to-1 over traditional channels. Now, 2024’s data tells an even more compelling story—inventory has returned, and casual shoppers are back, though not quite as we knew them before. While mobile still rules the landscape, how customers use it keeps evolving. The fundamentals of digital retailing haven’t necessarily changed, but the pace of change has. Dealers who master adaptation are the ones who will come out on top.

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