Here’s the reality…when it comes to digital marketing, there are things you know you should do, but either don’t have the time (like social media) or don’t know how to do (like SEO optimization). And given the constantly evolving nature of digital marketing, there are likely things you don’t know that you should be doing (like transitioning to GA4).
With all of the challenges your hotel faces—labor shortages, continually changing consumer behaviors, and trying to keep up with technology changes (to name a few)—decoding the digital marketing enigma shouldn’t be one of them. But when you know you can’t afford to get it wrong, what do you do? You call the experts—digital marketing consultants. Here are just a few ways they can help.
Do you know what your data is telling you?
Data has become so vital that it’s sometimes called digital gold. However, unlike gold, data isn’t rare or scarce; it’s so abundant that most hotels don’t know what to do with it. A digital consultant can provide your hotel with the digital tools that inform your hotel with vital business intelligence to help make better decisions—marketing and otherwise—for your property.
Do you know how to interpret your reports?
You get your monthly marketing reports, either from your marketing partner or your team, and it says your monthly conversions have decreased since the previous month. But do you know why? A digital consultant can go deeper and provide a qualitative analysis to help you understand the factors behind the change, and provide effective digital strategies that help your property trend in the right direction.
Do you know which marketing campaigns are effective?
Understanding how to reach potential guests in today’s complex digital environment has never been more challenging. Digital consultants can analyze your hotel's current marketing efforts and develop a strategic plan that aligns with its goals and objectives. This plan may include reimagining your new hotel guest, creating more targeted campaigns, and determining the best channels to get in front of new audiences.
Do you have gaps in your team’s capabilities?
Digital marketing sounds like a specialized field, but it’s actually more like 20 different fields. Digital consultants help fill gaps in your hotel’s digital marketing efforts and mitigate the need to hire an in-house team to manage all things digital. In addition to working with agency providers to execute more effective campaigns, they also enable you to move faster and more efficiently than you may be able to on your own.
Are you ready to take the guesswork out of your digital marketing?
If you’ve got questions about your digital marketing efforts, you’re certainly not alone. But, in today’s highly competitive, oversaturated market, doing nothing is not an option. There’s never been a time like the present to finally leverage the full power that digital marketing has to offer. Contact Shift Digital today, so our hospitality and digital experts can help optimize your hotel’s marketing in ways you know are working.
