Brands are spending significant amounts of money on marketing and advertising, but how do they know if it’s worth it? Are their ad dollars performing? What are the leads they’re paying for actually getting them?
In order to gain this highly desired visibility, brands need the data to back it up. That’s where Shift Digital comes in. By continually capturing data across all the product stacks implemented on a website, Shift Digital can provide visibility into the holistic customer journey, and is therefore able to help close that loop on attribution. Here’s a look at how we’re using data to seamlessly connect all of the pieces.
Website Tagging
With the integration of our proprietary website tagging technology, brands gain visibility into their customers’ entire purchase journey. Our platform follows site visitors on brand and retailer websites, gathering ambient and expressed information—where they came from, what they’re clicking on, how they’re navigating the site, etc. The technology generates reports on these interactions, enabling brands and dealers to directly measure the success of digital advertising campaigns.
End-to-End Data Integration
We aggregate customer data across all of a brand’s on- and off-line touchpoints—from web properties and digital advertising, to call center activities, and individual retailer CRMs. Our data goes beyond basic demographics, creating a deeper understanding of customers, as well as the marketing activities and providers who help engage them. By integrating the entire marketing data stack, we’re able to deliver a more holistic view of customers and greater insight into their behaviors.
Analytics + Insights
Gathering the data is important, but what good is it without insight into what it means? Understanding the underlying insights and using that knowledge to the benefit of the brand is what really matters. Our analytics offerings support our clients in making smarter, more informed marketing decisions; guiding future spend through deep evaluation of marketing activity ROI.
Shift Digital can help define and implement the processes you need to effectively attribute your advertising dollars. When Shift Digital’s proprietary solutions are seamlessly integrated into a website, dealers have unprecedented visibility into their customers’ entire digital journey.
For more information on how your dealership can use data to close the loop on attribution, and for support implementing your own customized plan, contact your dedicated Shift Digital representative.
