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The Good, The Bad, and The Worthy Signs for Automotive Retailers in 2024

2023 was an interesting year for dealers. Overall lead volume was down, but dealers’ close rates were up. What else changed? And, better yet, what can retailers learn from this to create more leads in 2024?

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What to expect

In Shift Digital's latest report, we distill key takeaways from 2023's digital automotive shopping trends to provide retailers with practical strategies to enhance lead generation in 2024. Leveraging robust data, customer preferences, and proven best practices, our expert team has provided a series of key tips, actionable insights, and recommendations that can be easily integrated into existing dealership websites. With these latest strategies, retailers will be better equipped to navigate changing consumer behaviors and generate more leads in the year ahead.

Key car shopping trends over the past year.

What can we learn from last year’s online car shoppers, factors that impacted car shoppers, and how did retailers respond?

Notable trends impacting sales close rates.

What factors contributed to retailers’ ability to close more sales over the past year?

How retailers can generate more leads in 2024.

Proven strategies to help dealers efficiently and effectively capture more leads.

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Emerging Trends in Digital Automotive Shopping: Q1 2024

What tactical shifts and website changes can dealers make to increase lead generation today?

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